ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

Restaurants / Fast Food Outlets

Award

Agency

Client

Title

Category

Annual ID

KFC Spicy Relief Hotline Agency: VML Thailand / Bangkok + KFC Thailand / BANGKOK + Global Service Center PLC. / BANGKOK Client: KFC Category: Experiential Audio
McDonald's x Squid Game: Dare to Play Agency: Akcelo + Heckler + FINCH + OMD Client: McDonalds AU Category: Brand Partnerships
Let There Be Cake Agency: Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town Client: KFC Thailand Category: TV, VOD, & Online - Short Form
This is NOT KFC Agency: Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok Client: KFC Thailand Category: Pop Culture - Fandom & Subculture
Death of A Salesman Agency: BBDO Bangkok / Bangkok + Suneta House / Bangkok Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Category: Use of Humor
This is NOT KFC Agency: Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok Client: KFC Thailand Category: Community Building
This is NOT KFC Agency: Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok Client: KFC Thailand Category: Commerce
Death of A Salesman Agency: BBDO Bangkok / Bangkok + Suneta House / Bangkok Client: CPF Restaurant and Foods Chain Co.,Ltd. / Five Star Category: TV, VOD, & Online - Long Form
Extra Finger Lickin' Good Agency: HAVAS MALAYSIA / KUALA LUMPUR + HAVAS MEDIA / Singapore + ARENA MEDIA / Singapore Client: KFC Category: Billboards & Transit
Let There Be Cake Agency: Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town Client: KFC Thailand Category: Use of Humor
Michelle Lyn Agency: GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant Client: Jiang Nan Hotpot Restaurant Category: Use of Humor
Khao Mun Gai Association Agency: Wolf BKK / Bangkok Client: KFC Thailand Category: Brand Partnerships
Michelle Lyn Agency: GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant Client: Jiang Nan Hotpot Restaurant Category: Real-Time Response to Culture
THE UNTRANSLATED AD Agency: Leo Burnett Indonesia / Jakarta + McDonald's Indonesia / Jakarta Client: McDonald's Indonesia Category: Influencer Marketing
Kentucky Fly Agency: Ogilvy / Sydney + KFC / Sydney + EssenceMediacom / Sydney + Ogilvy PR / Sydney Client: KFC Category: Commerce
THE UNTRANSLATED AD Agency: Leo Burnett Indonesia / Jakarta + McDonald's Indonesia / Jakarta Client: McDonald's Indonesia Category: Custom Content
Uncle KFC's Rice Bowl Agency: Wolf BKK / Bangkok + Suneta House / Bangkok Client: KFC Thailand Category: Branded Long Form Video
KFC Bone Tie Agency: VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok Client: KFC Thailand Category: Products for Good
Sneak Joy Agency: DDB Group Hong Kong + McDonald's Hong Kong Client: McDonald's Hong Kong Category: Craft - Art Direction
KFC Bone Tie Agency: VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok Client: KFC Thailand Category: Experiential & Immersive for Good
Ride The Arches Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Blackpencil Manila / Makati Client: McDonald's Philippines/McDonald's Category: Consumer / Brand
Ride the Arches Agency: Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Blackpencil Manila / Makati Client: McDonald's Philippines/McDonald's Category: Experiential
Uncle KFC's Rice Bowl Agency: Wolf BKK / Bangkok + Suneta House / Bangkok Client: KFC Thailand Category: TV, VOD, & Online - Long Form
Uncle KFC's Rice Bowl Agency: Wolf BKK / Bangkok + Suneta House / Bangkok Client: KFC Thailand Category: Popular Culture Impact
KFC Bone Tie Agency: VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok Client: KFC Thailand Category: Direct Marketing for Good
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Best of Gaming
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Best of Direct Marketing
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Best of Social Media
KFC Fried Chicken Incense Sticks Agency: Wunderman Thompson Thailand / Bangkok + KFC Thailand / Bangkok + Bob Eye View Studio / Bangkok + Scent & Sense Laboratory Co.,Ltd. / Bangkok Client: KFC Thailand Category: Cultural Driver Award
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Brand Integration / Placement
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Digital & Online
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Community Building / Managing
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Events / Stunts / Competitions
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Small Budget
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Innovation in Interactive, Online & Mobile
Unbranded Menu Agency: Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati Client: McDonald's Category: Innovation in Direct Marketing
KFC Re:Store Agency: DENTSU CREATIVE China + TiMi Studio Group + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd Client: Yum China Category: Metaverse
Eat Like No One's Watching Agency: Landor / India Client: Full'r Category: Brand Collateral
KFC Re:Store Agency: DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group Client: Yum China Category: Ecommerce
KFC Re:Store Agency: DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group Client: Yum China Category: Brand Transformation / Repositioning
Donation Wallpaper Agency: Leo Burnett Taiwan / Taipei Client: MCDONALD'S PROSPECT HOSPITALITY Category: Design for Good / Green
KFC Re:Store Agency: DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group Client: Yum China Category: Community Building / Managing
KFC Re:Store Agency: DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group Client: Yum China Category: Metaverse / NFTs
McDonald's Classroom Agency: Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City Client: McDonald's Philippines Category: Innovation in Lockdown
McDonald's Classroom Agency: Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City Client: McDonald's Philippines Category: Corporate
McDonald's Classroom Agency: Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City Client: McDonald's Philippines Category: Small Budget
McDonald's Classroom Agency: Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City Client: McDonald's Philippines Category: Events & Experiential
McDonald's Classroom Agency: Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City Client: McDonald's Philippines Category: Experiential Marketing
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Hong Kong Category: Co-Branding
Pizza Hut x IKEA SÄVA Agency: Ogilvy / Hong Kong Client: Pizza Hut Hong Kong Category: Brand Partnerships

2025 Experiential & Immersive Gold Award

VML Thailand / Bangkok + KFC Thailand / BANGKOK + Global Service Center PLC. / BANGKOK

KFC

KFC Spicy Relief Hotline

Experiential Audio

OA25_EXI001G

2025 Integrated / Omnichannel Silver Award

Akcelo + Heckler + FINCH + OMD

McDonalds AU

McDonald's x Squid Game: Dare to Play

Brand Partnerships

OA25_IGO001S

2025 Film & Video Silver Award

Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town

KFC Thailand

Let There Be Cake

TV, VOD, & Online - Short Form

OA25_FIV006S

2025 Cultural Impact Silver Award

Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok

KFC Thailand

This is NOT KFC

Pop Culture - Fandom & Subculture

OA25_CIM003S

2025 Film & Video Silver Award

BBDO Bangkok / Bangkok + Suneta House / Bangkok

CPF Restaurant and Foods Chain Co.,Ltd. / Five Star

Death of A Salesman

Use of Humor

OA25_FIV007S

2025 Public Relations Bronze Award

Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok

KFC Thailand

This is NOT KFC

Community Building

OA25_PRE005B

2025 Direct Marketing Bronze Award

Wolf BKK / Bangkok + BOB EYE VIEW / Bangkok

KFC Thailand

This is NOT KFC

Commerce

OA25_DMA008B

2025 Film & Video Bronze Award

BBDO Bangkok / Bangkok + Suneta House / Bangkok

CPF Restaurant and Foods Chain Co.,Ltd. / Five Star

Death of A Salesman

TV, VOD, & Online - Long Form

OA25_FIV015B

2025 Out of Home Bronze Award

HAVAS MALAYSIA / KUALA LUMPUR + HAVAS MEDIA / Singapore + ARENA MEDIA / Singapore

KFC

Extra Finger Lickin' Good

Billboards & Transit

OA25_OOH006B

2025 Film & Video Bronze Award

Bananas / Johannesburg + Brains & Brawn / Bangkok + Carbon Films / Cape Town

KFC Thailand

Let There Be Cake

Use of Humor

OA25_FIV013B

2025 Social Media Merit Award

GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant

Jiang Nan Hotpot Restaurant

Michelle Lyn

Use of Humor

OA25_SME005M

2025 Public Relations Merit Award

Wolf BKK / Bangkok

KFC Thailand

Khao Mun Gai Association

Brand Partnerships

OA25_PRE008M

2025 Cultural Impact Merit Award

GIGIL / Manila + Katok / Manila + Jiang Nan Restaurant

Jiang Nan Hotpot Restaurant

Michelle Lyn

Real-Time Response to Culture

OA25_CIM009M

2024 Social Media Gold Award

Leo Burnett Indonesia / Jakarta + McDonald's Indonesia / Jakarta

McDonald's Indonesia

THE UNTRANSLATED AD

Influencer Marketing

OA24_SM001G

2024 Interactive, Online & Mobile Silver Award

Ogilvy / Sydney + KFC / Sydney + EssenceMediacom / Sydney + Ogilvy PR / Sydney

KFC

Kentucky Fly

Commerce

OA24_IN001S

2024 Radio & Audio-First Silver Award

Leo Burnett Indonesia / Jakarta + McDonald's Indonesia / Jakarta

McDonald's Indonesia

THE UNTRANSLATED AD

Custom Content

OA24_RA003S

2024 Branded Entertainment Silver Award

Wolf BKK / Bangkok + Suneta House / Bangkok

KFC Thailand

Uncle KFC's Rice Bowl

Branded Long Form Video

OA24_BE004S

2024 IP & Product Design Bronze Award

VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok

KFC Thailand

KFC Bone Tie

Products for Good

OA24_IP003B

2024 Print & Promotional Bronze Award

DDB Group Hong Kong + McDonald's Hong Kong

McDonald's Hong Kong

Sneak Joy

Craft - Art Direction

OA24_PT004B

2024 Experiential & Immersive Bronze Award

VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok

KFC Thailand

KFC Bone Tie

Experiential & Immersive for Good

OA24_EX005B

2024 Creative Effectiveness Bronze Award

Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Blackpencil Manila / Makati

McDonald's Philippines/McDonald's

Ride The Arches

Consumer / Brand

OA24_CE004B

2024 Direct Marketing Merit Award

Leo Burnett Group Manila / Makati + McDonald's Philippines / Makati + Prodigious Philippines / Makati + Blackpencil Manila / Makati

McDonald's Philippines/McDonald's

Ride the Arches

Experiential

OA24_DM009M

2024 Film & Video Merit Award

Wolf BKK / Bangkok + Suneta House / Bangkok

KFC Thailand

Uncle KFC's Rice Bowl

TV, VOD, & Online - Long Form

OA24_FI014M

2024 Cultural Driver Merit Award

Wolf BKK / Bangkok + Suneta House / Bangkok

KFC Thailand

Uncle KFC's Rice Bowl

Popular Culture Impact

OA24_CD004M

2024 Direct Marketing Merit Award

VML Thailand / Bangkok + KFC Thailand / Bangkok + Gluta Story / Bangkok + Momoandfriends (Interhides Public Company Limited) / Bangkok

KFC Thailand

KFC Bone Tie

Direct Marketing for Good

OA24_DM008M

2023 Gaming Best of Discipline Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Best of Gaming

OA23_GA001G

2023 Direct Marketing Best of Discipline Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Best of Direct Marketing

OA23_DM001G

2023 Social Media Best of Discipline Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Best of Social Media

OA23_SM001G

2023 Cultural Driver Cultural Driver Award

Wunderman Thompson Thailand / Bangkok + KFC Thailand / Bangkok + Bob Eye View Studio / Bangkok + Scent & Sense Laboratory Co.,Ltd. / Bangkok

KFC Thailand

KFC Fried Chicken Incense Sticks

Cultural Driver Award

OA23_CD002C

2023 Gaming Gold Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Brand Integration / Placement

OA23_GA001G

2023 Direct Marketing Gold Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Digital & Online

OA23_DM001G

2023 Social Media Gold Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Community Building / Managing

OA23_SM001G

2023 Experiential & Immersive Gold Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Events / Stunts / Competitions

OA23_EX001G

2023 Creative Effectiveness Silver Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Small Budget

OA23_CE002S

2023 Interactive, Online & Mobile Silver Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Innovation in Interactive, Online & Mobile

OA23_IN002S

2023 Direct Marketing Bronze Award

Leo Burnett Group Manila / Makati + Golden Arches Development Corporation (McDonald's Philippines) / Makati

McDonald's

Unbranded Menu

Innovation in Direct Marketing

OA23_DM006B

2023 Experiential & Immersive Merit Award

DENTSU CREATIVE China + TiMi Studio Group + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd

Yum China

KFC Re:Store

Metaverse

OA23_EX008M

2023 Design Merit Award

Landor / India

Full'r

Eat Like No One's Watching

Brand Collateral

OA23_DE008M

2023 Interactive, Online & Mobile Merit Award

DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group

Yum China

KFC Re:Store

Ecommerce

OA23_IN003M

2023 Integrated Merit Award

DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group

Yum China

KFC Re:Store

Brand Transformation / Repositioning

OA23_IG006M

2023 Design Merit Award

Leo Burnett Taiwan / Taipei

MCDONALD'S PROSPECT HOSPITALITY

Donation Wallpaper

Design for Good / Green

OA23_DE010M

2023 Social Media Merit Award

DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group

Yum China

KFC Re:Store

Community Building / Managing

OA23_SM005M

2023 Interactive, Online & Mobile Merit Award

DENTSU CREATIVE China + Tencent Advertising + Shanghai Gaoding Culture Communication Co.,Ltd + TiMi Studio Group

Yum China

KFC Re:Store

Metaverse / NFTs

OA23_IN007M

2022 Innovation Bronze Award

Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City

McDonald's Philippines

McDonald's Classroom

Innovation in Lockdown

OA22_IN004B

2022 Public Service & CSR Bronze Award

Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City

McDonald's Philippines

McDonald's Classroom

Corporate

OA22_PS003B

2022 Creative Effectiveness Merit Award

Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City

McDonald's Philippines

McDonald's Classroom

Small Budget

OA22_CE003M

2022 Public Relations Merit Award

Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City

McDonald's Philippines

McDonald's Classroom

Events & Experiential

OA22_PR007M

2022 Integrated Merit Award

Leo Burnett Manila / Makati City + McDonald's Philippines / Makati City + Film Pabrika / Makati City

McDonald's Philippines

McDonald's Classroom

Experiential Marketing

OA22_IG006M

2021 Branded Entertainment Gold Award

Ogilvy / Hong Kong

Pizza Hut Hong Kong

Pizza Hut x IKEA SÄVA

Co-Branding

OSA21_BE003G

2021 Integrated Gold Award

Ogilvy / Hong Kong

Pizza Hut Hong Kong

Pizza Hut x IKEA SÄVA

Brand Partnerships

OSA21_IG002G

Follow Us